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The University of Tennessee |
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This course is offered online within the Spring semester time frame. How can I take this course online?
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This course is offered as on online (asynchronous WWW) course within the normal timeframe of the Spring semester.
Office Hours: 8:30 to noon
Tues and Thurs Address: Department of Ag. Economics Email: kjensen@utk.edu Text and Course Materials a. Economics of Strategy, Third Edition, David Besanko, David Dranove, Mark Shanley, and Scott Schaefer. b. Online Lectures in Flash (Macromedia Flash) and associated software files, such as Excel spreadsheets. c. Other assorted readings. |
Economic concepts,
tools, and decision making approaches for management of marketing programs
within the agribusiness sector; strategies by sellers in the food and fiber
industry, including price and nonprice competition,
vertical coordination and control, market segmentation, and advertising;
examination of demand and buyer behavior, including market participation and
willingness to pay; impact of industry structure on competitive environment;
role of information and innovations in markets for food and fiber.
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To develop
skills for economic analysis of food and fiber product markets and
formulation of agribusiness marketing strategies.
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Course concepts
will draw on
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managerial
and industrial